Strategic Racket-Sport Consulting for Tennis, Padel & Pickleball
For rackets stackeholders seeking distinction, performance and long-term value.
Operating at the intersection of sport, hospitality, technology and talent.
TennisHackers advises tennis, padel and pickleball brands and private clients on strategy, experience design, operations and performance — across both physical venues and digital platforms.
Selected Clients & Environments
Our Capabilities
We operate across the full racket-sport ecosystem — advising at strategic level, designing premium experiences, building systems and delivering at scale.
Strategy & Advisory Services
We support owners, investors, brands and talent in shaping the long-term direction of tennis, padel and pickleball projects.
• Strategic positioning and differentiation
• Feasibility studies and growth planning
• Revenue, pricing and operational advisory
• Investor, founder and ownership support
Experience & Program Design
We create distinctive racket-sport experiences aligned with brand, location and audience.
• Luxury and hospitality-integrated concepts
• Signature programs, events and retreats
• Guest journey and experience design
• Bespoke private and corporate formats
Coaching Systems & Performance
We design coaching structures that deliver consistency, quality and progression across tennis, padel and pickleball environments.
• Coaching methodology and education
• Talent pathways and performance systems
• Cross-racket integration
• Standards for premium coaching delivery
Delivery, Operations & Activations
We translate strategy into execution — on court, on site and on brand.
• Operational setup and optimisation
• Event delivery and supervision
• Temporary and touring concepts
• Quality control and execution support
Our Clients & Partners
We advise and collaborate with a broad range of racket-sport stakeholders, including:
• Tennis, padel and pickleball clubs, resorts and destination venues
• Racket-sport brands and digital platforms
• Technology, data and performance companies
• Athletes, coaches and public figures
• Events, media and travel specialists
Each engagement is shaped around the client’s objectives, positioning and audience — never a template.
Our work spans the full racket-sport landscape, from traditional tennis environments to emerging padel and pickleball concepts, worldwide.
Founder-Led. Team-Delivered.
The consultancy is led by Philippe Azar, a racket-sport veteran with extensive international experience across tennis, padel and pickleball — spanning programming, events, operations, facility design and luxury hospitality environments.
While strategic direction and senior involvement remain personal, delivery is never a one-man operation. Each project is supported by a trusted, international network of elite specialists, operators and performance experts — assembled specifically to meet the needs of each client.
This model ensures personal leadership alongside scalable, world-class execution.
Our Philosophy
Racket sports are no longer defined by courts alone. They are experiences, brands, platforms and communities.
Our work sits at the intersection of sport, hospitality, technology and talent — creating rackets ventures that are commercially sound, operationally robust and emotionally engaging.
Our thinking on the whole rackets ecosystem, hospitality integration and operational delivery is shared regularly in our Insights.
Let’s Shape What’s Next
Whether you are developing a new tennis, padel or pickleball concept, elevating an existing operation or seeking discreet advisory support, we’d be pleased to explore how we can work together.